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3 Methods for Business-to-Business Lead Generation Techniques

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Lead generation is a process that helps a sales force’s productivity. To generate an effective business-to-business lead generation program, different techniques need to be applied to the program.

Here are some of them:

1. E-Forms E-forms is a powerful lead generation method. Many sales representatives use e-forms to collect data about an individual who can become a lead. That data is used to approach through calls and emails in an attempt to covert the generated lead into a sale. To find information that is useful to sales representatives, selective fields are used in an e-form so that they can narrow down the information available. These fields include the lead’s age, gender, location, and a list of interests which they can select from.

2. Sponsorships Referrals and sponsorships are useful. They help in expanding your business in two ways, one by marketing, and the other by giving you hot leads. When another company promotes a company, the present customers will be curious to find out why the company has promoted another one. Are their products and services really that good? To find answers to their curiosity, they will visit the promoted company’s page, will browse around, and if they find something they like, they will become leads.

3. Marketing Automation Lead Generation software is also one of the best ways to get perfect leads. Such software has a database containing thousands of businesses and companies that have their basic information stored. The information that the database stores can help in many different ways, including: Using other channels for marketing Nurturing of leads to convert them into potential customers Increase in online marketing Generation of the strongest leads Accurate profile development Reaching the right audience

Article written by Brand Sugars

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Fergus is a business coach and owner of ActionCoach franchise. He started his career out as a management accountant who completed his studies (B.Com Hons) at North West University. He then obtained his MBL degree in 1996 from the University of South Africa. As a provisionally licensed Senior Business Rescue Practitioner with CIPC, he has an impressive track record with ABSA, STANDARD BANK, and NEDBANK in successfully turning around and rescued companies in the hospitality, construction and services industries. Business Excellence Forum has named Fergus COACH OF THE YEAR. Various clients have been named category winners.