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6 Effective Keys to Online Lead Generation in South Africa

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There are all sorts of ways to generate leads for your products and services. The best part about lead generation is that it’s fun. How it’s done is all up to you as long as you use a strategy that is right for your business. Don’t stray too much from your brand and you should not have any problems getting new people to your website. Here are 5 keys to effective online lead generation in South Africa. (Finally, something that works for us!)

Each business, whether it is offline or online has to generate leads to continue growing and making more sales. This is what makes lead generation content such an essential part of any business because this is where the money is…


Once you understand how and where to get leads that convert, you will have the ability to build your business faster and move to the next level. First, we will explore the types of leads to purchase and the way to get your business brand out there whilst getting more leads!

Types of leads

Nowadays the internet has become a tool for many marketers near and far to reach global markets with their product promotions. Businesses that have sufficient business development resources, can benefit from the volume they can access by purchasing shared leads. However, if your company is relatively new or doesn’t have the resources to pitch to many new businesses, buying exclusive leads can often yield a higher ROI.

If you prefer to put your business brand out there with your unique offering, then this article is just for you.

Channels & Platforms

Newsletters


Just because someone has read your content and signed up, doesn’t mean you have a return on your investment. But they are interested in what you have to offer so you have the first YES! To ensure that you do get a ROI on newsletter sign-ups, you need your company to have all the bells and whistles to ensure signups convert to sales.

A lot of people think newsletters are read, but not if you don’t have the right type of content. Put time and thought into designing a newsletter and register on a simple free service like MailChimp to start building your list. If you are just starting out, make newsletters as exclusive as you can by sending them once a week or once a month.

Sales Pages

It’s great that you are getting potential customers to opt into your mailing list, but what happens after that? Will they read your emails, will they even open it? Or will it get chewed up in their overloaded mailbox? As part of your lead generation journey, you need to send your potential customers to your sales page. This is where you dazzle your potential customers with your offer and ask them to take ACTION on your page. In other words, you ask for the sale.

Be clear on what you offer

When you’re aiming at generating leads online, it’s crutial to remember the importance of clarity. Your prospects will get a clear picture of your site when your content is organized in an understandable way. The aim here is to create a sales page that is easy to navigate, to avoid confusion and create leads out of potential customers. If you had your prospects come in for a particular piece of information, don’t make them hunt around for the offer. Your lead generation program is likely to take off quick with a clear and easy site to navigate for prospects who visit and find what they are looking for. Your home page should be the first of many sales pages you are going to present to your prospective customers.

Online traffic

When you get traffic to come to your sales page for lead generation, be certain that it is targeted traffic. In other words, concentrate on the correct keywords to get the correct kind of visitors to come. Whether you are buying traffic by running a PPC campaign or you are optimizing your website for the search engines, you must select the right keywords to get quality leads. These keywords may not get that much traffic, but as long as they are targeted, that is the only thing that matters. In order to make sure you’re creating a solid list of keywords and key phrases, use a trusted tool.

PPC and lead generation

If you use pay per click marketing for your lead generation, be certain that you put a lot of time into connecting your ad with your sales page. If your prospects see that the ad doesn’t match your sales page they’ll click away to your competition. Remember that you have to pay for each click that your ad gets. So, it is really essential that you concentrate on putting out an ad that goes with your landing page.

Credibility is key

Last but not least, you need credibility. If you want people to get attracted to your business and become prospects, make sure your business is seen as a trusted and reliable company. Your credibility plays a very big role in making a success of your lead generation. When you are a trusted business to purchase from, people will tell their friends about you which creates the best type of marketing; Word of Mouth…

Follow these Effective Keys to Online Lead Generation in South Africa, and you’re sure to be on the fast track to reaching your business goals. If you’re still unsure or have questions about lead generation for your business, please give us a call to receive advice from specialists in Lead Generation in South Africa.

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About

Fergus is a business coach and owner of ActionCoach franchise. He started his career out as a management accountant who completed his studies (B.Com Hons) at North West University. He then obtained his MBL degree in 1996 from the University of South Africa. As a provisionally licensed Senior Business Rescue Practitioner with CIPC, he has an impressive track record with ABSA, STANDARD BANK, and NEDBANK in successfully turning around and rescued companies in the hospitality, construction and services industries. Business Excellence Forum has named Fergus COACH OF THE YEAR. Various clients have been named category winners.