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The Secret Tips and Techniques to Lead Generation in 2019

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If you think customers are just going to find your website from the first day you go live, you are wrong. It takes a lot of trial and error to find the channels that bring in good quality leads that convert to signup and eventually loyal customers. In this article, we will explore the secret tips and techniques to lead generation in 2019.

Because budgets are low, the two main areas where you can start investing in to bring new leads is networking, social media and SEO. Most of your time should be spent doing SEO but the social media activities should complement your ongoing work. Here is how it all works.

Keep your doors open 24/7

As you can guess, you will need to get out in the world and talk to people about your business. Whether you do it in person by networking or on the internet via your website, social media platforms, email or other landing pages. Remember that people don’t want to be sold to, and that includes you and everybody else, so avoid it. It’s common for highly successful members of your particular business to come around your area and give talks, and be sure you are there and try to find one good thing to learn. There are a hundred different ways to market and do lead generation, but one of the main secrets is to keep your doors open 24/7. (this means your website and sales pages) Before you start with any lead generation marketing strategy, you need to do research before entering the journey…

Lead Generation Tips and Techniques

The vast majority of businesses are already working hard on lead generation. It is, after all, nothing more than trying to attract attention, interest your potential customers in your offering, create an undeniable desire and prompting them to take ACTION with you. Generating leads is the basis for all your marketing efforts. The trick is to speak into your perfect target audience, It’s their attention you want, isn’t it?

You and your offer

If you want people to flock to your website, become known as the expert in your field. This is the first important step to getting high-quality leads. Second, are the landing pages and sales offers. You have to provide a reason for your potential customers and prospects to want and trust your offers. Your credibility plays a major role in improving your lead generation.

Target Market

Focus your lead generation on those who are looking for the product or service you offer. Getting generic leads is good if you only want to cover a broad spectrum and have an excellent sales team. However, if you’re able to qualify your leads to get some kind of information out about a product people will enjoy, they’ll be more likely to buy.


It is a well-known fact that email messages convert well. Once the reader clicks that link and goes to your website, you get a better chance of them making a purchase, or taking any other action that you would want them to take, such as filling out a form to get a quote, or booking an appointment. Studies have shown that email marketing has better conversion rates than other forms of online advertising, such as pay per click ads on search engines or display ads on websites.

Landing Page

Last but not the least; if you’re generating leads by giving out some kind of an offer to your prospects then make sure that you’re updating your landing page with the offers that are current. You don’t want prospects landing on a page with an expired offer. All of your leads are as important as the next which is why you need to take care of even the tiniest of details. Update your page with the newest offers consistently in order to make the outcome positive when lead generation is the goal.

Lead Strategy

Most business owners, like yourself, want to know how to get more customers and more sales. After all, you’re in business to make money. However, it’s not just as simple as having a website and social presence and holding thumbs that it will work. You have to use tools and resources to help convince your target audience to convert. What you need is a solid lead generation strategy. You can use these tips and techniques as a starting point for your lead conversion. Should you wish to talk to an expert, contact us today.

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Fergus is a business coach and owner of ActionCoach franchise. He started his career out as a management accountant who completed his studies (B.Com Hons) at North West University. He then obtained his MBL degree in 1996 from the University of South Africa. As a provisionally licensed Senior Business Rescue Practitioner with CIPC, he has an impressive track record with ABSA, STANDARD BANK, and NEDBANK in successfully turning around and rescued companies in the hospitality, construction and services industries. Business Excellence Forum has named Fergus COACH OF THE YEAR. Various clients have been named category winners.